Podcast

Welcome to

Success by Design - Mastering the Business of Interior Design

Are you working so hard but can’t seem to make the profit you deserve as an interior designer?

Are you missing that work-life balance? And is there always one client on your list that is driving you nuts? Well, you’ve come to the right place. Welcome to Success by Design, Mastering the business of Interior Design. Learn from my mistakes, as this is your masterclass on getting where you want to be. Whether that is elevating in your current interior design firm, starting your own firm, or moving your existing firm up on the ladder of success and profitability, this podcast is your ultimate resource.

I’m your host, Katie Erickson, with a master’s degree in business administration. I’m a seasoned commercial exterior and interior designer with nearly 20 years in the industry.

When not running my coast-to-coast multi-million dollar firm, I want to talk with you about the business of design and integrate my nearly 20 years of serving as a university professor of undergraduate and graduate business courses. We keep it real. I’m honest about the struggle and juggle as I chase my two girls around.

TUNE IN AND Get Going on your goals!

Art, Design, & Affordability [Roundtable]

In this roundtable episode, Mandy & Dr. Stacey join Katie to discuss art’s role in design & how to do things differently for the good of clients and artists. ...more

Podcast ,Design

August 30, 2024•66 min read

How to Make Money as an Interior Designer with Laura Thornton

In this episode, Laura joins Katie to talk about how female interior designers can have profitable firms and businesses! ...more

Podcast ,Entrepreneurship

August 16, 2024•55 min read

2024 Las Vegas Summer Market with Diana Rushton

In this episode of Success by Design: Mastering the business of interior design podcast, Di reveals her finds from the Vegas summer market—from textures & colors to furniture & lighting! ...more

Podcast ,Trends

August 02, 2024•25 min read

Grow Your Interior Design Business Using Collaborations & AI with Jenny Cano

In this episode of Colorful Conversations podcast, Jenny discusses collaboration over competition, AI design tools, & using technology to grow your business! ...more

Podcast ,Management

July 19, 2024•27 min read

Marketing Strategies for Interior Designers [Roundtable]

Aaron Brown & Kari Jackson join Katie to discuss SEO and social media marketing practices for interior designers. ...more

Podcast ,Marketing

July 05, 2024•50 min read

Scale Your Interior Design Business Using Systems with Rebecca Hay

Rebecca Hay joins Katie to discuss the importance of processes to create a successful & sustainable design firm. ...more

Podcast ,Management

June 13, 2024•52 min read

2024 Interior Design Trends with Diana Rushton

In this episode, Diana Rushton returns to discuss the 2024 interior design trends she saw at the High Point market. ...more

Podcast ,Trends &Design

June 07, 2024•31 min read

Networking Tips for Interior Designers with LuAnn Nigara

LuAnn Nigara joins Katie to discuss networking and relationship marketing tips for interior designers. ...more

Podcast ,Management

May 24, 2024•40 min read

How to Close Sales Using Body Language with Nancy Ganzekaufer

Nancy joins Katie to discuss the importance of body language in interior design sales conversations. ...more

Podcast ,Entrepreneurship

May 10, 2024•49 min read

Here's What listeners Are saying...

Listener Reviews

insightful conversations & super RELATABLE!

Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.

binge-worthy

Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!